![]() ![]() This anticipation for a single day is obviously a hallmark of any culture with significant holidays. Probably not, right?- Justin Timberlake April 29, 2016 ![]() It is ACTUALLY GONNA BE MAY! #canyoumemeyourself Over time, the joke has entered broader popular culture - this year, even Good Morning America noticed it.Įverybody. The image - which alludes to Justin Timberlake’s famous mispronunciation of the final word in the 2000 NSYNC hit “It’s Gonna Be Me” - instantly spawned an annually recurring joke across Tumblr: Every April, for pretty much the whole month, is “It’s Gonna Be May” time. On January 29, 2012, a Tumblr user named amyricha (now deactivated) posted a now-famous image to their blog that singlehandedly invented Tumblr’s “It’s Gonna Be May” meme. “It’s Gonna Be May” shows how humans are capable of celebrating something that doesn’t actually exist But accompanying this more serious side of the date is a completely frivolous popular internet meme that’s become associated with May 1 - even though technically it reaches its nexus on April 30. May 1 is an international workers holiday, and in conjunction with that role, this year the day is playing host to a number of protests and date-related activist movements around the world, including international labor protests. But in recent years, May has come to occupy a special place on the internet, which has become, essentially, the virtual equivalent of a maypole: a yearly excuse for frolicking. The coming of May 1, with its promise of spring and seasonal cultural rituals across the world, has always been a big deal.
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